Love It Longer is a carefully curated pre-loved designer fashion destination based in North Carlton, Melbourne, with a strong and growing presence online.
Founded by sisters and co-owners Mattia Hunter and Giulia Ferrari, Love It Longer brings together more than 20 years of experience in the fashion industry, along with an extensive network of industry contacts and a deep understanding of style, quality and the stories behind the clothes we wear.
At its heart, Love It Longer is about giving great fashion a longer life. Through carefully selected pre-loved designer pieces, the business champions a more considered approach to fashion—one that values quality, longevity and circularity over constant consumption.
Love It Longer is also a platform for conversation, collaboration and connection. Through partnerships with like-minded brands, industry leaders and creative businesses, it promotes the importance of circular fashion and more sustainable ways of thinking about design and consumption.
From a sold-out PayPal Fashion Festival event held in collaboration with Jardan at its Richmond showroom, to engaging conversations with industry leaders exploring sustainability in fashion and design, Love It Longer continues to create compelling and contemporary content. The event featured a panel of leading voices and was hosted by award-winning food writer and television presenter Melissa Leong.
Whether through brand collaborations, industry partnerships or featured guests across its social platforms, Love It Longer is committed to creating meaningful conversations around fashion, sustainability and the value of keeping beautiful things in circulation.
The business has been featured in The Age, Herald Sun, Mamamia Podcast, Industry Retail, Inner City News and short films presented by Zeller.
With a loyal, highly engaged and fast-growing online community, Love It Longer continues to build a destination where fashion, sustainability and community come together.